Email marketing is a type of digital marketing whereby email is used to interact with possible consumers, increase brand awareness, foster customer loyalty, and support of marketing initiatives.

Within the field of online marketing, email marketing is sometimes regarded as a low-cost but highly effective instrument that can boost customer involvement and stimulate sales. Consequently, many modern digital marketing plans are built around it as a pillar.

Why is email marketing such a critical tool?

Since everyone loves numbers, here are some:

Each day in 2020 306 billion emails were sent and received; by 2021 that figure is expected to rise to around 319 billion daily.

For every ONE dollar invested on email marketing in 2019, the return-on-investment for email marketing was roughly forty.

The drawback is that these kind of returns are only achievable when email marketing is done correctly, so improving the relationship and fostering confidence with possible consumers (NOT spamming them!).

More personally, how often during the day do you check your email? 52% of employees checked their email every couple hours in 2019; 40% checked even more often. While most people these days dream of eliminating social media, deleting email isn’t quite so trendy.

There are several forms of email marketing. What are they?

Because email marketing covers ALL communication between your company and contacts, it might be a bit nebulous. Whether newsletters, advertising, basic correspondence, or customer support, email is a point of contact with your business and should thus be seen as a deserving part of your marketing plan.

Though there are also a few main categories of email marketing campaigns to know about.

These are three of them together with the typical measurements depending on each type.

Triggered Emails: Emails triggered by a marketing automation technology or CRM depending on user involvement come from Email Flows. Because of the timeliness and relevancy of the email, they can thus have really high open and click-through rates. One instance of this would be when a subscriber views a certain service page or product page but leaves without making a purchase, therefore they get a special offer to gently move them over the line. Strike while the irons are as said hot!

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Lead Nurture Emails: Most consumers will not be ready to buy from you on the first interaction, simply factually. lead nature emails are therefore meant to gradually establish confidence, show trustworthiness and advancement of the relationship till the customer is ready to buy. The beautiful thing about these is once you configure them, they demand very little maintenance (other than periodic A/B testing to optimise) and when done right, these email sequences may create hundreds of thousands in extra income annually. Particularly if you now manage paid advertising or SEO initiatives!

Newsletter Emails: Usually sent out personally, newsletters and broadcast emails will react to fresh developments occurring in your sector or current affairs. The secret here is to make things interesting and pertinent for the client. They should talk to your clients in line with their aims and aspirations. Though the name suggests, kindly avoid using “newsletters” to merely inform possible clients “news” about your company; chances are they truly have no interest!

Let us now discuss How email marketing helps to increase sales.

How may email marketing help to increase sales?

Sending your potential clients to your website, landing page, or sales page is one of the key goals of email marketing.

Only half the fight has they seen and clicked on your email!

Whether you decide to schedule a call or make an online purchase, you still need them to decide on that next move! Therefore, if you truly want to raise and maximize sales using email marketing, the relevance and quality of the page they come across are absolutely crucial.

Here are several techniques to raise the quality of your landing page should it require some work.

Make communications consistent: Imagine receiving a creative and intriguing email and then finding the website looks very different than what you expected. If not quite dishonest, it is startling and offputting for consumers.

Relevant prompt: Should there be no justification for possible clients to act then and there, they may value your email and website but then ignore it. A timely reason—like a limited offer—allows one to create and grow client activity and finally conversion. A excellent illustration of this is when a consumer clicks to inspect an item they are looking at and discovers a counter displaying how many items remain as well as how many more people have also viewed the item, therefore generating a sense of urgency from an email they received indicating that item just became available.

Mobile-friendly: Not to run a dead horse here, but like with emails, so goes with websites. Users will most likely bounce if they come onto a mutilated landing page that does not match their phone screen.

Load time: Though this is more of a technical concern, bounce rates of a website depend much on its loading time. People won’t stay if loading takes excessively long. Reducing picture and file sizes, choosing a decent hosting service, and compressing your code will help you maximize the loading time.

Although email might be a good path, it is still the most often used avenue for engaging with possible clients. Following some of these basic ideas can help you start the road and create a strong email marketing strategy.